Strategist with Delicate Twitter Fingers
Strategist with Delicate Twitter Fingers
Developed a digital strategies for a biotech company focused on women's health.
Redesigned the unbranded educational website, KnowPelvicMass.com. Centered content around four content pillars, featured the ovarian cancer risk quiz, and created an "Ask An Expert" section featuring the company's chief medical officer.
As the digital customer experience manager for Aspira Labs, I led the redesign of the website. Working with the Milkshake Studio team, we developed a more user-friendly experience with a focus on clinical accuracy for physicians and ovarian cancer education for women.
I created social media ads to encourage women to complete the ovarian cancer risk quiz. The copy plays off the popularity of Buzzfeed quizzes while the design imagines a woman's thoughts moving from left to right.
Reimagined ovarian cancer facts into a series of infographics for the Aspira Labs' social media channels.